Leveraging Online Partnerships
Every business has an employee, partner, sister company, vendor, or associate that has a website. Are you leveraging that relationship to gain an advantage online?
There are plenty of web developers that partner with film crews, photographers, writers, and creatives to conceptualize and execute online marketing strategies.
Some of these strategies included product placement and cross promotional efforts within content that’s distributed on the web through social media and other media outlets.
Cross Promoting Products
I happen to be a fan of Five Finger Death Punch, so I am going to use this for my example here. If you look a little deeper into the photos taken (currently on their home page – see below) or the release of their new album ‘Got Your Six’ you will notice Zoltan Bathory in the forefront with a Zombie Brainsaw and another member of the band in the back with what looks like a cleaver. This is an example of strategic product placement. Weather it was intentional or not, I don’t know… but it was brilliant!!
The product placement by https://zombiehammer.com is an example of a business capitalizing on an opportunity to get their products placed into a photo shoot for something or someone that has a longer reach on the inter webs.
It would be interesting to see if they noticed an increase in sales after this photo shoot. Product placement has been used for years in commercials, music, movies, sporting events, and everything else that has an audience. I even remember when Pepsi and Doritos had a cross promotional commercial during one of the main sporting events, might have been the Super Bowl.
To conclude on this and how you can leverage it with your online business, think about all the people you know with websites, Facebook pages, twitter accounts, instagram feeds and so on. Now, imagine if you collectively came together and promoted each other to your respective audiences. Your online reach just extended far beyond it’s current reach.
Think more about networking on the internet like you might about networking at your local meet up, or coffee shop. Networking on the internet provides so much return that it can’t be ignored. Start paying attention to it!