November 2016

The Power of Marketing With Music On Hold

I know you’ve heard it time and time again but what they say is true… “When you have an opportunity to potentially sell your client either further on your company or a service, do it!” This case study goes a long way in giving an outsider an understanding of the power that marketing through hold messaging. Fortune five hundred companies have done it for years so why hasn’t it trickled into the small business owners suite of tools? Simply put, until recently this was a very exclusive marketing tactic reserved for the big players until company’s like Music On Hold came in and made it an option for everyone.“As a small financial institution, a little marketing can go a long way,” the CEO told me, “and we certainly don’t have money to throw around. We need to target our spending to make the most of our limited resources.”

When we began working with his team, he had just added a newsletter for its 3,900 members, increased the frequency of in-house marketing fliers from quarterly to monthly, and encouraged representatives to get more involved in pitching promotions to members as they visited the credit union or used the drive through.

This service is unlike any other marketing tactic you will employ because it’s the only time you will be able to reach your client in a captive state unless you have a very trained sales staff that knows how to frame calls. You customers can’t help but to be attentive to everything your promps are saying because one misstep could mean more time unwanted time on the phone.

But there was one element still missing: custom on hold messages for when members had to be placed on hold, and it was this service the CEO was desperately seeking. He knew that callers are captive, they’re listening and they want information. So we explained how we produce custom content and play it back into the telephone through a cloud-based player that starts and stops content on certain dates or days of the week, as granularly as the situation calls for — perfect for communicating their time-sensitive promotions to current or prospective members holding for assistance.

Our client agreed to the service. We shipped the equipment, his IT team installed it, we began to produce and upload messages and, several months later, received this unsolicited letter: “When we added Easy On Hold to our phones, booked loans increased from roughly $300,000 per month to $900,000 monthly. Clearly our policies, promotions and staff played a major role in our success, but without this marketing, who would ever know? Currently our members are telling us that they learned of our products and promotions in roughly equal portions: 1/3 from our newsletter, 1/3 from our teller line and 1/3 from Easy On Hold.” Read more…


How To Sound Like a Fortune 500 Company With a Call Tree

Even though that the automatic telephone greetings is usually the initial conversation a person has with a company, numerous small businesses do not consider the actions needed seriously to guarantee they truly are producing on the first-impression. Most small businesses don’t need the initial audio recording features that call tracking provides but they are missing a huge potential marketing opportunity by not investing in a personalized call tree. Determining what choices to provide to a customer, creating the greetings such that directs the potential client is vital.

Below, we determine several guidelines regarding establishing a telephone greetings that provides the impact you certainly will effectively and appropriately set for the potential client requirements, and are as structured as a fortune 500 organization.

Get The Most Crucial Information Immediately

The primary reason for your greetings that is automatic ought to be immediate these towards the correct individual to deal with their requirements, or to possibly instantly supply callers using the info they need. That you don’t wish to consider lower your phone menus using an excessive amount of info, however for many companies, you need to contain your workplace hrs (if you don’t run 24/7), as well as your website link, when you yourself have one. This can instantly solution numerous callers concerns, conserving these (and also you) period.

Depending the company, you might contemplate including other forms of related info on. For instance, if you run a clothes shop, you will include the place of one’s company in the beginning of one’s greetings and never have to search on the internet therefore clients will find you effortlessly.

Before anyone expose any choices for callers to select from, it’s also wise to allow callers realize when they understand it, anytime that they are able to enter the expansion of their celebration. Making clients once they know who they would like to achieve to hear a summary of options is just a certain method to displease them.

Call Prompting System Must Be Easy To Understand

Whilst an inclusive listing of extensions may ultimately get clients towards the individual they require, that you don’t wish to place these of ready via a listing of limitless options through the experience after.

For this finish, your greetings that is automatic must have a simple and very easy menus of choices which are simple to choose between. Mid-sized and many little companies need only one degree of choices e.g, using numerous extensions. “Push INCH regarding Revenue, Push TWO Regarding Customer Support, Push THREE regarding Charging,” . Usually utilize self explanatory expansion titles or perhaps a obvious call e.g, to action. “to listen to your balance, push THREE.”

Furthermore, be sure you listing choices in order that is statistical, e.g. “Push INCH for Reserving,” “Push TWO regarding Room-Service,” etc. (this might seem like a no brainer, but believe me, businesses do get this to error.) Do not leap about and allow it to be difficult for clients to consider which choice is. It’s also wise to usually provide callers the choice to become instantly associated with an individual that is stay by pushing several, such as for instance “NINE” or ” ” or stating something similar to “talk to a realtor.”

Listing the Absolute Most-Required Choices Initially

We’ve all been there: anyone push several, are attached to an expansion, explain the thing you need towards the individual who their initial reaction as well as solutions would be to move you elsewhere. Checklist the absolute most generally required choices at the start of the menus to ensure your visitors get wherever they have to continue the very first attempt.

For instance, in case furnishings is sold by your organization, numerous callers probably possess demands concerning concerns about repayments or the standing of the purchase, therefore these choices must certainly be outlined initially. Clients are most likely phoning in using tech support team problems, so that your customer support division must certainly be among the initial options in the event that you market application methods.
Use Plug-Ins that are Individual to Exchange Comprehensive Info
Auto-attendant providers usually provide extensions to info- mailboxes that are just. These mailboxes perform a pre recorded greetings that enables the harasser to possibly replicate the info by pushing a switch or move back once again to the primary menus and provides details about the individual or division using that the mail is connected. Make the most of these containers even to express extra information about deals and revenue, or to solution frequently-asked concerns such as for instance instructions for your company

Company Slogan Must Be Brief


Your organization mantra is a superb method to place in the beginning of the phone call but something greater than a brief phrase top in to the menus may irritate callers. For instance, you start with, “thanks ” is a great example of maintaining a mantra nice and brief. ” regarding phoning Beds Are People thanks. We are a household-operate company getting just the best quality beds for more than 30 years to clients, and it is our objective to assist you obtain the ideal evenings rest,INCH about the other-hand, is not way too short.